SeoKeys Company 11

Diversify Your SEO Tactics - Keywords in strategic places and quality backlinks are the centerpiece of SEO but there are many other tactics as well. Even if you see results from your present SEO tactics, always try to diversify. For instance, you might want to add social promotion to the mix.

Drop Losers Fast - This one was learned the hard way. Yes, SEO success needs time and patience but when it is obvious from the start something is not working, the best you can do is drop losers fast. This applies to projects and clients as well. It makes no sense to spend years on something that might work ‐ it's either working or not ‐ the more you wait, the more you lose, so terminate a loser project asap.

Get a Good Hosting - This is another very, very, very important lesson. Nowadays hosting is cheap, so there is no excuse to put up with an unreliable provider. When your host is frequently down, bots can't crawl your site, and what's worse, when users click on your result in search rankings, they are taken nowhere. As a result, the monetary and image losses are colossal. It's Conversions (and ROI) that Matter, Not Rankings Per Se - Good rankings might boost your ego but this doesn't count, if you don't enjoy good conversions, and a decent ROI. After all, it's the money we make from a site that counts, right?

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