SeoKeys 11

Do Worry about High Bounce Rates - Bounce rates are not directly related to SEO but when users leave your site shortly after they have landed, this is a symptom they don't find what they want. These are lost sales and they are costing you money, so try to improve your bounce rates before you do any other changes to your site and SEO strategy.

You Can Achieve More with Long Tail Keywords - Long tail keywords are sweet because there is substantially less competition for them and higher rankings are easier to achieve. Maybe you won't get that much traffic with long tail keywords but in terms of ROI they beat popular keywords that are so hard to rank well for. Black Hat Is to Be Avoided - Do I need to say why? Google isn't stupid and all the cheap tricks black hatters do are not hard to catch (and punish). Don't become a SEO criminal!

Google Isn't the Only Search Engine - Google might have the lion's share but some other search engines, such as Bing, or Baidu (if you target Chinese traffic) could bring the lion's share of your traffic. The other search engines are less competitive and you can get good rankings with them with a fraction of the effort you need to rank well with Google.

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