SeoKeys Company 8

Business is about results and this is why it's quite natural if your client wants results and increase in traffic as one of the physical dimensions of SEO improvement. However, unlike many other areas where you can show a deliverable or some other form of tangible results right after you finish the project, this isn't the case with SEO.

With SEO, results may come months or years after the start and the worst is they might never come at all. This is too bad because your client will hardly be happy to pay for no results. However, when there will be results, there are some sound indicators for that, as we'll discuss later but first let's discuss what your client can expect.

It's ROI, Not Traffic that Matters Most - I know some clients will find it hard to understand that traffic isn't the most important measure of SEO success or failure but for the majority of clients it's clear that traffic is just one side of the coin. What matters most is ROI ‐ i.e. how much more you are making as a result of your SEO campaign. Of course, presumably the more traffic you have, the higher the ROI. As a result, even if traffic is up but ROI isn't that much, offer your client to change the strategy to PPC because it usually works better than SEO for conversions.

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