SeoKeys 12

Think with Your Head - You do need to learn from the best but this doesn't mean you should follow advice from SEO gurus blindly. Even if they are not trying to mislead you (because unfortunately I've caught some famous SEOers trying to do it) the fact that something works for them doesn't mean it will work for you as well. So think on your own before you do something important.

Don't Get Obsessed with Numbers - When I say to monitor and measure everything, this doesn't mean you should lose your mind over metrics. Numbers give direction but don't let them lead you through life. Page Rank, or your other rankings are just numbers and it makes no sense to get obsessed with them. If you PR is good, OK but if it isn't don't become suicidal. ROI is more important than PR, so if your ROI is still fine, everything is fine.

You Can't Use the Same SEO Tactics for Different Types of Sites - An ecommerce site is very different from a magazine site and from a corporate site. You do need to take all these differences in account and use different SEO strategies. Everybody Can Be Big on the Web - Even if you are a small company, you can still get better rankings than the big guys. And no, you don't need their budget in order to outrank them ‐ good content and SEO skills are all it takes.

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