SeoKeys Company 9

Now, after you have clarified with your client what can and can't be expected trafficwise, here are some indicators that show you are (or aren't) on the right track. Increased Number of Unique Keywords - You can also report the number of unique keywords that led users to your site. In Google Analytics, go to Sources ? Search ? Organic and at the bottom you will see which keywords brought traffic. If the number of unique keywords is increasing, then you are doing better than before.

Increased Traffic from Search Engines - Increased traffic might be not only from Google but also from other search engines. Google is number one but still traffic from other search engines is generally more targeted and it also counts. To check if you see an increase in traffic from search engines as a whole, look in the server logs, in the referrer field, and you will see where traffic comes to you from.

Improved Rankings with Ranking Services - One more indicator your client's site is doing better than before are improved rankings with ranking services. These ranking services include Google's Page Rank, as well as ranking services, such as Alexa, Domain Authority (DA) and other similar services. Of these, Alexa is the most flexible because they update their rankings daily. PR is updated 4 times a year and DA is also updated not very frequently, so it is quite possible that the present rank doesn't take your recent efforts into account.

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